Friends Electric – the indie/pop/electro quartet out of Wales – has been building some serious sustained momentum for the last month. Their catchy pop hooks and synth lines can make even the most dance-averse geriatric feel the urge to tear up the dance floor. Lucky for us, they were open to answering a few questions about how they came together at the ripe age of 14 to form their first band and evolved from there to become the band that is Friends Electric.
Tell us a little bit about Friends Electric and how you originally started producing music together.
We started producing tracks almost as soon as we formed. As is the nature of electronic music, we needed to record ideas as they were being written. We were donated a second hand computer and set up a very basic studio above a corner shop. There was no heating and the room was tiny. But it served us well until we moved in to the house we live in now.
I noticed that you originally started playing together as traditional band. Tell us what inspired that shift to electronic music? What sets Electronic Music apart from more classic rock or alternative music?
We’ve all been friends since childhood. So naturally, growing up we wrote music together. But in all honesty, we were never really sure where we belonged. Growing up in the 90’s meant we grew up with people like Daft Punk, The Chemical Brothers and Groove Armada. So I guess it was always a genre of music that would mean a lot to us. Plus, the atmosphere at a dance show or festival is like no other, and as soon as we’d experienced that first hand, we knew it was something we wanted to be part of.
How did you get connected with artists like Ellie Goulding and Noisettes? How do you approach the remixes you’ve done for them?
Luck, I guess. We got a call off our management one night and they asked us if we would like to remix the next Noisettes single. We bit their hands off. It wasn’t something we’d really considered up until that point, but felt like the natural thing to do given the music we were writing. We try and stay true to the original track as best we can. Ellie has such an incredible voice, and the last thing you want to do is take away from that by cutting up and mashing it in to something else.
We’ve noticed a significant jump in the number of fans you have across your social media profiles. What have you been doing to spur that growth?
We try to reply to everyone that messages us. It seems only fair to do that if someone has taken the time to like you, follow you or buy your records. And plus which, I really enjoy talking to people.
Which social networks do you think are the best for staying in touch with your fans?
Twitter, for sure. Any artist or band are instantly accessible, and it gives you as a a band a direct, personal link to fans. I love that. Also Facebook, being the social giant it is, is an incredible way to keep in touch and gain new fans. I sometimes wonder how people managed with out them, to be honest.
Tell us about the new single ‘Something You Should Know’? Is there a full album in the works?
We’re demoing new tracks, constantly. There isn’t any immediate plan to release a full length album just yet, but it will happen! ‘Something You Should Know’ is out on 4th April. But if you cant wait until then, the video, directed by James Gardner, is up on youtube right now. (see below)
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