It’s seems everyday now that influential people are popping up with new strategies and solutions that will “save the music industry.” Most of these solutions are merely theories until proven successful. Unlike many of those theories, the concept behind music download cards is not a new one. In fact they’ve been in use in since 2007. Unfortunately, they have yet to make serious headway in becoming a successful sales tool but their certainly seems to be some promising potential. According to Mashable in How Download Cards Connect Physical Music to its Digital Future, a bunch of different labels have tried out the download cards mainly as add-ons to CDs and Vinyl records. They’re basically trying to sweeten the deal with these download cards.
They go on to say that the cards have yet to gain much traction but they continue to show promise especially as a unique promotional tool. I personally think that these cards would be an awesome way to distinguish an artist. The bottom line is that a new way to distribute music only makes it easier for creative types to dream up new and interesting ways to engage with fans and give them more of what they want. One example mentioned was with Austin Jennings who attached cards made from biodegradable paper to a flower pot with soil. The cards also had seeds in them so once the download was completed, the fans could grow something from the paper. This is just one awesome idea that utilizes this unique technology and I’m sure there are plenty more out there. Given the gigging nature of Electronic Music DJs, these download cards could be an easy way to get new tracks out in the wild and make your fans feel like they’re getting something just for showing up!
Click here to read the rest of the article and make sure let us know if you have any experience using the download cards. Or any creative ways to use the cards from a promotional or sales perspective.
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