Music Marketing – Recruiting Brand Evangelists

By Dexter Bryant Jr. on October 29th, 2010

In our quest to help you become better at music marketing, our guest writer Dexter Bryant Jr. shares some of his thoughts on recruiting brand evangelists.

Use social monitoring tools and web analytics to pinpoint and target superfans of artists on your roster. Recruit these people to be your brand evangelists (street team is so passé). Target and recruit any fan that favorably engages with your artists and your brand online.

Music Business News – The Giglog Daily

By Veronica on October 27th, 2010

Myspace Relaunches with ‘Social Entertainment’ Focus
Myspace launched new beta site with a new logo. It is refocusing as an entertainment hub with emphasis on enhanced tools for sharing. They are also limiting the amount of personalization available (now this is a good step forward!).  CEO Mike Jones told Reuters on Monday that this hurt “user [...]

Music Business News – The Giglog Daily

By Veronica on October 25th, 2010

Keeping tabs on the Electronic Music business news can be tough for anyone. Lucky for you, we have a secret weapon when it comes to doing just that. Her name is Veronica and she recently joined the Gigsby team. What follows is a list of interesting news articles, current events and more all related to Electronic [...]

Music Business News – The Giglog Daily

By Veronica on October 21st, 2010

Keeping tabs on the Electronic Music business news can be tough for anyone. Lucky for you, we have a secret weapon when it comes to doing just that. Her name is Veronica and she recently joined the Gigsby team. From now on she’ll be gracing us with a regular update of the biggest news coming [...]

Music Business News – The Giglog Daily

By Veronica on October 19th, 2010

Keeping tabs on the Electronic Music business news can be tough for anyone. Lucky for you, we have a secret weapon when it comes to doing just that. Her name is Veronica and she recently joined the Gigsby team. From now on she’ll be gracing us with a regular update of the biggest news coming out [...]