Music Marketing – Recruiting Brand Evangelists
By Dexter Bryant Jr. on October 29th, 2010In our quest to help you become better at music marketing, our guest writer Dexter Bryant Jr. shares some of his thoughts on recruiting brand evangelists.
Use social monitoring tools and web analytics to pinpoint and target superfans of artists on your roster. Recruit these people to be your brand evangelists (street team is so passé). Target and recruit any fan that favorably engages with your artists and your brand online.